My Designer Bag — and why

I love nice things. Beautiful objects, well-made clothes, a bag that turns heads. A designer bag always felt like proof. Proof that I was worth it.

But here's the thing. I am a designer. And somewhere along the way I realised that the distant glow of someone else's label is a lot less appealing than something I have designed myself. So I made my own designer bag.

Yes, it's a bit cheeky. It's a canvas tote printed in a bold, joyful script that says exactly what it is — My Designer Bag. Low-fi? Absolutely. Designer? Also yes. I designed it. That counts.

And the other thing is this: I want everyone who has ever wanted a designer bag on their arm to have one. No waiting. No eye-watering price tag. Just a sturdy, cheerful tote that tells the world exactly what it is.

My Designer Bag is in the shop now. Go and get yours.

Because you are a designer too — you just haven't made your bag yet.